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Director, Obesity Solutions Initiative
Hank Cardello is the Director of Hudson Institute's Obesity Solutions Initiative.
Cardello is an author, guest columnist, and advisor to corporate executives on matters related to consumer wellness, solutions to obesity, and practical food policy.
For over three decades, Cardello was an executive at some of the world's largest food and beverage companies, including positions as President of Sunkist Soft Drinks, Inc., Vice President of Marketing for Canada Dry, Director of Marketing for Coca-Cola USA, and Brand Manager for Anheuser-Busch and General Mills. Most recently, Cardello has served as Chief Executive Officer for several nutritional food ingredient companies. In 2000, Cardello was identified as a "Top 10 Innovator" in the Nutritional Foods industry. He has advised or partnered with several major food, beverage, and nutrition corporations such as Coca-Cola, Campbell Soup, Hormel Foods, Nestlé, Pillsbury, Quaker Oats, and Tropicana.
Cardello is the author of Stuffed: An Insider's Look at Who's (Really) Making America Fat (www.stuffednation.com) published by HarperCollins/Ecco in 2009. The book offers provocative viewpoints regarding how to solve the obesity crisis by engaging the food industry and demonstrating how corporations can enhance their profits by improving their customer's health.
Cardello's perspectives have been shared in numerous media, including U.S. News & World Report, Forbes, the New York Times, Newsweek, the Los Angeles Times, NPR, Good Morning America, NBC and Fox News. He is a regular contributor to the Atlantic.
Cardello's undergraduate degree was awarded Magna Cum Laude in materials science and metallurgy from Lehigh University, and he holds an MBA in marketing from the Wharton Graduate School, University of Pennsylvania.
Hank Cardello on Pepsi's Challenge for CNBC
Stuffed: An Insider's Look at Who's (Really) Making America Fat (HarperCollins/Ecco, 2009)
BRITE 2011 Conference at Columbia University, March 2-3, 2011
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