Events Detail

Better-For-You Foods: It's Just Good Business

October 13, 2011

12:00 - 1:30 PM

Material for this event (click titles to download PDFs):

Brochure: Better-for-You Foods: It's Just Good Business

Powerpoint Presentations, October 13, 2011

Product Categorizations by Company

Company Metric Recaps

Click here to view video from this event.

Hudson Institute released a new report examining efforts by the food and beverage industry to sell better-for-you products and what impact those efforts have had on major consumer packaged goods companies' bottom lines. This report was produced by the Obesity Solutions Initiative of the Hudson Institute, with funding from the Robert Wood Johnson Foundation.

Among the topics discussed:

• Can selling better-for-you foods be better for corporate bottom lines?
  
• Can shareholders benefit when better-for-you products are emphasized?
  
• Can the same strategies be used to improve public health and help the food and beverage industry achieve its business goals?
  

 Walters, Cardello, Marks, Klauser, Crockett, Berry

Speakers included:

• Henry J. Cardello, MBA, Senior Fellow and Director, Hudson Institute Obesity Solutions Initiative, lead author of the study
• James S. Marks, M.D., M.P.H., Senior Vice President and Director, Health Group, Robert Wood Johnson Foundation
• Susan J. Crockett, PhD, RD, FADA, Vice President, Health & Nutrition, General Mills
• Richard Klauser, MBA, Head of Marketing, Nestlé Infant Nutrition
• Laura Berry, M.S., MBA, Executive Director, Interfaith Center on Corporate Responsibility

Hudson Institute Chief Operating Officer and Executive Vice President John Walters introduced.

To learn more about the Obesity Solutions Initative, please visit www.obesity-solutions.org

Betsy and Walter Stern Conference Center

Hudson Institute

1015 15th St, NW

6th Floor

Washington, DC 20005