Hudson Institute Event to Release New Study—Better-For-You Foods: It's Just Good Business

REPORT EMBARGOED FOR 12:01 AM ON THURSDAY, OCTOBER 13, 2011

WASHINGTON—On Thursday, October 13, Hudson Institute will release a new report examining efforts by the food and beverage industry to sell "better-for-you" products and what impact those efforts have had on major consumer packaged goods companies' bottom lines. This report was produced by the Obesity Solutions Initiative of Hudson Institute, with funding from the Robert Wood Johnson Foundation.

Among the topics to be discussed at the report's launch event:

• Can selling better-for-you foods be better for corporate bottom lines?
• Can shareholders benefit when better-for-you products are emphasized?
• Can the same strategies be used to improve public health and help the food and beverage industry achieve its business goals?

Learn more about this report and Hudson's Obesity Solutions Initiative atwww.obesity-solutions.org.

When: October 13, 2011, Noon – 1:30 PM

Who: 

Henry J. Cardello, MBA, Senior Fellow and Director, Hudson Institute Obesity Solutions Initiative, lead author of the study

James S. Marks, M.D., M.P.H., Senior Vice President and Director, Health Group, Robert Wood Johnson Foundation

Susan J. Crockett, PhD, RD, FADA, Vice President, Health&Nutrition, General Mills

Richard Klauser, MBA, Head of Marketing, Nestlé Infant Nutrition

Laura Berry, M.S., MBA, Executive Director, Interfaith Center on Corporate Responsibility

 

RSVP: Click here to RSVP to this event.

Online Streaming:www.hudson.org/WatchLive

Lunch will be served.

FOR MORE INFORMATION ON THE EMBARGOED MATERIAL: 

James Bologna, 202-974-6456, jbologna@hudson.org

Location:
Hudson Institute
Betsy and Walter Stern Conference Center

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Hudson Institute is a nonpartisan policy research organization dedicated to innovative research and analysis. Founded in 1961, Hudson is celebrating a half century of forging ideas that promote security, prosperity, and freedom. http://www.hudson.org