Obesity Solutions Initiative
The Obesity Solutions Initiative serves as a bridge to drive workable policies and solutions to the global obesity epidemic giving consideration to the needs of all vested parties—corporations, the public health community, consumers and regulators. Emphasis is placed on the development of market-based solutions in contrast to prevalent one-sided perspectives which have led to biased policy decisions, a lack of pragmatism, and ineffective and costly regulations. The undertaking is currently focused on building the business case for healthier, lower-calorie foods by demonstrating the financial and marketing benefits from modifying marketing practices and product portfolios.
Current policies under assessment include the deployment of tax incentives to lower the number of calories sold, and the leveraging of marketing budgets to educate consumers about nutrition and portion control.
Major past reports of the Obesity Solutions Initiative include Better-For-You Foods: It’s Just Good Business (October 2011), Lower-Calorie Foods: It’s Just Good Business (February 2013), Better-For-You Foods: An Opportunity to Improve Public Health and Increase Food Industry Profits (March 2013), and Lower-Calorie Foods and Beverages Drive Healthy Weight Commitment Foundation Companies’ Sales Growth (May 2013).
The Initiative’s director is Senior Fellow Hank Cardello, the author of Stuffed: An Insider’s Look at Who’s (Really) Making America Fat. He is a former food executive with Coca-Cola, General Mills, Anheuser-Busch and Cadbury-Schweppes, and co-Chair of the Global Obesity Business Forum sponsored by the University of North Carolina at Chapel Hill. Cardello is a frequent contributor to The Atlantic on food policy and obesity matters.
Policy Center News
Hank Cardello interviewed by BBC on how to change Mexico’s sugary soda consumption
Hank Cardello quoted in Quartz on Nestlé making their pizzas healthier
Hank Cardello quoted in International Business Times on McDonald’s breakfast menu
Hank Cardello quoted in The New York Times on public policy efforts to discourage customers from consuming sodas
Hank Cardello quoted in the New York Times on obesity rates
Hank Cardello quoted in Prepared Foods on public and private sector opportunities to improve the health of the U.S.
Hank Cardello featured on Food Marketing Institute’s blog with questions food retailers need to ask themselves
Hank Cardello quoted in Reader’s Digest on lower-calorie food sales
Hank Cardello spoke at the American Frozen Food Institute – Board of Directors Convening
Hank Cardello spoke at the LiveWell Colorado – Colorado Healthy Restaurants Initiative
Hank Cardello spoke at the U.S. Chamber of Commerce Foundation – 2015 Health & Wellness Forum. His remarks begin at 16:00.
Hank Cardello spoke at the University of Iowa Tippie College of Business – Food for Thought Lecture Series
Hank Cardello interviewed by FMI on Hudson Institute’s Obesity Solutions Initiative’s newest study The “Better-For-You” Business Case: How is The Supermarket Sector Shaping Up?
Hank Cardello’s Obesity Solutions Initiative research quoted in Foot Navigator after an event at the Partnership for a Healthier America Summit
Hank Cardello moderated a panel at Building a Healthier Future Summit 2015 at the Washington Hilton, Lincoln West
Hank Cardello spoke at the Worlds of Healthy Flavors conference on January 23, 2015 at the Culinary Institute of America at Greystone (St. Helena, CA).
Hank Cardello featured in an article on Future Food 2050 Online
Hank Cardello quoted on National Public Radio on how healthful foods can be good for a food company’s sales growth
Hank Cardello quoted in LA Times on the increasing sales of “better for you” versions of popular foods
Hank Cardello quoted in ConscienHealth on obesity and food policy
Hank Cardello quoted in USA Today on consumers’ healthy eating choices
Hank Cardello quoted in Minnesota Public Radio News on consumer interest in healthy ingredients
Hank Cardello quoted in Christian Science Monitor on the link between lower-calorie products & profits
Initiative research cited in the Economist.
Stuffed: An Insider's Look At Who's (really) Making America Fat And How The Food Industry Can Fix It
In the MediaView all
Is ‘Big Food’ Doing Enough to Tackle Obesity? Newedge, April 2015
Nestle to Remove Artificial Flavors from its Products, CNN, February 19, 2015
Reducing Calories, My Fox Austin, September 16, 2014
All CommentaryView all
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