Obesity Solutions Initiative

The Obesity Solutions Initiative serves as a bridge to drive workable policies and solutions to the global obesity epidemic giving consideration to the needs of all vested parties—corporations, the public health community, consumers and regulators. Emphasis is placed on the development of market-based solutions in contrast to prevalent one-sided perspectives which have led to biased policy decisions, a lack of pragmatism, and ineffective and costly regulations. The undertaking is currently focused on building the business case for healthier, lower-calorie foods by demonstrating the financial and marketing benefits from modifying marketing practices and product portfolios.

Current policies under assessment include the deployment of tax incentives to lower the number of calories sold, and the leveraging of marketing budgets to educate consumers about nutrition and portion control.

Major past reports of the Obesity Solutions Initiative include Better-For-You Foods: It’s Just Good Business (October 2011), Lower-Calorie Foods: It’s Just Good Business (February 2013), Better-For-You Foods: An Opportunity to Improve Public Health and Increase Food Industry Profits (March 2013), and Lower-Calorie Foods and Beverages Drive Healthy Weight Commitment Foundation Companies’ Sales Growth (May 2013).

The Initiative’s director is Senior Fellow Hank Cardello, the author of Stuffed: An Insider’s Look at Who’s (Really) Making America Fat. He is a former food executive with Coca-Cola, General Mills, Anheuser-Busch and Cadbury-Schweppes, and co-Chair of the Global Obesity Business Forum sponsored by the University of North Carolina at Chapel Hill. Cardello is a frequent contributor to The Atlantic on food policy and obesity matters.

Policy Center News

Hank Cardello spoke at the annual Sweets & Snacks Expo in Chicago on May 23, 2017 about Hudson’s role in structuring the confections industry commitment to adopt more transparent labeling and to sell more items 200 calories or less

Hank Cardello quoted in Food Navigator on industry efforts to delay added-sugar labeling

Hank Cardello will be moderating an expert panel at the 2017 Partnership for a Healthier America Summit

Hank Cardello was a panelist at the 2017 Grocery Manufacturers Association Science Forum.

Hank Cardello spoke at the Health Means Business National Summit at the Chamber of Commerce

Hank Cardello will moderate a panel of food industry executives and experts for the Partnership for a Healthier America (Michelle Obama is the Chairman) at the White House

Hank Cardello quoted in ecosalon on food activists taking on the role previously held by brand managers

Hank Cardello’s report on lower-calorie foods cited in Eater

Hank Cardello will moderate the “Executive Tell-All” panel at the First Lady’s Partnership for a Healthier America Summit in Washington, DC

Hank Cardello will moderate a panel event with food industry analysts for the White House Food Policy Director in New York City.

Hank Cardello was the keynote speaker at the National Confectioners Association’s State of the Industry Conference in Doral, Florida

Research by Hank Cardello and Hudson’s Obesity Solutions Initiative on convenience stores offering healthier food options recommended in Food Politics

Hank Cardello interviewed by BBC on how to change Mexico’s sugary soda consumption

Research on convenience stores and health conducted by the Obesity Solutions Initiative cited in Food Navigator USA

Hank Cardello quoted in Quartz on Nestlé making their pizzas healthier

Hudson’s Obesity Solutions Initiative research on lower-calorie products driving sales growth cited in Bloomberg

Hank Cardello quoted in International Business Times on McDonald’s breakfast menu

Hank Cardello quoted in The New York Times on public policy efforts to discourage customers from consuming sodas

Hank Cardello quoted in the New York Times on obesity rates

Hank Cardello’s latest research on lower-calorie food options in supermarkets written up in MarketWatch and Convenience Store News

Hank Cardello’s recent research on lower-calorie foods at supermarkets featured in MarketWatch, Food Business News, and Fox 4 News

Hank Cardello quoted in Prepared Foods on public and private sector opportunities to improve the health of the U.S.

Hank Cardello is scheduled to speak at the Dietary Guidelines Summit on May 21, the FMI Connect Convention on June 9th, and at the 8th Biennial Childhood Obesity Conference on July 2nd.

Hank Cardello featured on Food Marketing Institute’s blog with questions food retailers need to ask themselves

Hank Cardello quoted in Reader’s Digest on lower-calorie food sales

Hank Cardello spoke at the American Frozen Food Institute – Board of Directors Convening

Hank Cardello spoke at the LiveWell Colorado – Colorado Healthy Restaurants Initiative

Hank Cardello spoke at the U.S. Chamber of Commerce Foundation – 2015 Health & Wellness Forum. His remarks begin at 16:00.

Hank Cardello interviewed by FMI on Hudson Institute’s Obesity Solutions Initiative’s newest study The “Better-For-You” Business Case: How is The Supermarket Sector Shaping Up?

Hank Cardello’s Obesity Solutions Initiative research quoted in Foot Navigator after an event at the Partnership for a Healthier America Summit

Hank Cardello moderated a panel at Building a Healthier Future Summit 2015 at the Washington Hilton, Lincoln West

Hank Cardello quoted in MarketWatch and Washington Post on how lower-calorie products sell better

Hank Cardello spoke at the Worlds of Healthy Flavors conference on January 23, 2015 at the Culinary Institute of America at Greystone (St. Helena, CA).

Hank Cardello featured in an article on Future Food 2050 Online

Hank Cardello quoted on National Public Radio on how healthful foods can be good for a food company’s sales growth

Hank Cardello quoted in LA Times on the increasing sales of “better for you” versions of popular foods

Hank Cardello quoted in ConscienHealth on obesity and food policy

Hudson Institute dietary guidelines referenced in Commissaries for the DoD’s Healthy Base Initiative using its standards and low calorie criteria

Hank Cardello quoted in USA Today on consumers’ healthy eating choices

QSR magazine quotes Hank Cardello and cites study published by the Obesity Solutions Initiative

Hank Cardello quoted in Minnesota Public Radio News on consumer interest in healthy ingredients

Hank Cardello quoted in Christian Science Monitor on the link between lower-calorie products & profits

Center report on low-cal offerings and industies’ bottom-line noted in Robert Wood Johnson Foundation release.

Initiative research cited in the Economist.





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