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Why They Buy: Fighting Obesity Through Consumer Marketing Research

Hank Cardello

Adult obesity rates now exceed 35% in five states and 30% in 25 states...

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How A Billion Dollars Is Being Wasted In The War On Sugar

Hank Cardello

Nobody is sweet on sugar anymore. Influential nutrition advocates have called it Public Enemy No. 1...

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How Supermarkets Are Shaping Up and Growing Their Lower-Calorie Products: An Analysis of the Fence Sitter Consumer Segment

Hank Cardello et al.

Are supermarket chains, like CPG companies and restaurant chains, also reaping business benefits from selling lower-calorie products?...

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