Skip to main content

Should Food Advertising to Children Be Restricted?

Hank Cardello

Limited progress has been made on establishing standards for advertising food to children. This comes as no surprise since too much emphasis has been given to micromanaging cuts in sugars and fats. This can only lead to incremental change. Its time to reset the rules of engagement.

If we are really interested in solving childhood obesity, focus must be placed squarely on the reduction of calories. Arguing whether 8 grams of sugar in cereal is a monumental improvement over 10 grams is like rearranging deck chairs on the Titanic.

Instead of shackling food corporations, its time to ignite those marketing machines to serve the public health. More than $15 billion a year is spent on advertising by the food industry. Lets find ways to give food marketers incentives to allocate a portion of those dollars to better educate our children about proper nutrition and portion control.

Marketers know how to market. Lets tap into their expertise. It will be good for our children as well as for corporate bottom lines.

Related Articles

Will Trumponomics Save Us From A Bust?

Brendan Brown

Can Trump-economics prevent the asset price inflation now infecting the global economy?...

Continue Reading

The Economics of Trumpism

Irwin M. Stelzer

Only Trump can fill in the blanks on his script for Making America Great again, and direct the play....

Continue Reading

Trump Won on the Issues

Jeffrey H. Anderson

How did Donald Trump beat a former senator and cabinet secretary to win the presidency?...

Continue Reading