Historical “one-size-fits-all” health policies have failed to stem the rise in obesity in America, with nearly two-thirds of the population categorized as overweight or obese. A new study to be released by Hudson Institute’s Food Policy Center addresses the obesity epidemic by applying consumer marketing techniques to segment consumers on the basis of their body mass index. The study identifies the major differences in the attitudes and behaviors of normal and obese weight populations to inform and craft more effective policy solutions to the obesity crisis. The findings reveal divergent attitudes and behaviors towards healthier eating; which indulgent products are being purchased; whether package labels are read; how much each weight segment exercises; and differences in mindsets.
In addition, current approaches will be challenged and recommendations will be offered to food companies, the public health community, and regulators about how they can help reverse soaring obesity rates.
To examine these important issues, on Thursday, June 14, Hudson Institute hosted a presentation of report highlights and a conversation with Dr. Bill Dietz, Chair and Director of the Sumner M. Redstone Global Center for Prevention and Wellness in the Milken Institute School of Public Health at The George Washington University; Tracey Massey, President, Americas, for Mars Wrigley Confectionery; and Hank Cardello, Hudson Senior Fellow and Director of the Food Policy Center.
To view Hank Cardello's slides, click here.
Please join Ambassador Greer for a fireside chat with Senior Fellow Peter Rough on the Trump administration’s first year back in office and what’s next for US trade policy.
Experts and policymakers will discuss how to close regulatory gaps, improve compliance, and build more resilient and trusted infrastructure.
Join Nina Shea in a discussion with Ethan Gutmann and Congressman Chris Smith, the author of the Stop Forced Organ Harvesting bill.
Please join Acting Chairman of the Council of Economic Advisers Pierre Yared for a conversation with Senior Fellow Tom Duesterberg on the first year of the Trump administration’s economic agenda and the key factors shaping the US economy’s outlook.
