14
June 2018
Past Event
Why They Buy: Fighting Obesity Through Consumer Marketing Research

Why They Buy: Fighting Obesity Through Consumer Marketing Research

Past Event
Hudson Institute, Washington, D.C. Headquarters
June 14, 2018
14
June 2018
Past Event

1201 Pennsylvania Avenue, N.W., Suite 400
Washington, DC 20004

Speakers:
Hank Cardello

Former Senior Fellow and Director, Food Policy Center

William Dietz

Chair and Director, Sumner M. Redstone Global Center for Prevention and Wellness, Milken Institute School of Public Health, George Washington University

Tracey Massey

President, Americas, Mars Wrigley Confectionery

Historical “one-size-fits-all” health policies have failed to stem the rise in obesity in America, with nearly two-thirds of the population categorized as overweight or obese. A new study to be released by Hudson Institute’s Food Policy Center addresses the obesity epidemic by applying consumer marketing techniques to segment consumers on the basis of their body mass index. The study identifies the major differences in the attitudes and behaviors of normal and obese weight populations to inform and craft more effective policy solutions to the obesity crisis. The findings reveal divergent attitudes and behaviors towards healthier eating; which indulgent products are being purchased; whether package labels are read; how much each weight segment exercises; and differences in mindsets.

In addition, current approaches will be challenged and recommendations will be offered to food companies, the public health community, and regulators about how they can help reverse soaring obesity rates.

To examine these important issues, on Thursday, June 14, Hudson Institute hosted a presentation of report highlights and a conversation with Dr. Bill Dietz, Chair and Director of the Sumner M. Redstone Global Center for Prevention and Wellness in the Milken Institute School of Public Health at The George Washington University; Tracey Massey, President, Americas, for Mars Wrigley Confectionery; and Hank Cardello, Hudson Senior Fellow and Director of the Food Policy Center.

To view Hank Cardello's slides, click here.

Related Events
22
July 2025
Virtual Event | Online Only
How Trump’s Tariffs Will Affect US-Taiwan Relations
Featured Speakers:
Chang-Tai Hsieh
John Deng
Brad Setser
Riley Walters
Moderator:
Jason Hsu
Getty Images
22
July 2025
Virtual Event | Online Only
How Trump’s Tariffs Will Affect US-Taiwan Relations

Join Hudson for a panel discussion with American and Taiwanese experts and former policymakers on how Taiwan can navigate economic headwinds, realign its trade strategy, and strengthen its resilience in the face of the rising Chinese threat.

Getty Images
Featured Speakers:
Chang-Tai Hsieh
John Deng
Brad Setser
Riley Walters
Moderator:
Jason Hsu
23
July 2025
In-Person Event | Hudson Institute
Designating the Polisario Front: A Conversation with Rep. Joe Wilson
Featured Speakers:
Michael Doran
Congressman Joe Wilson
U.S. Rep. Joe Wilson (R-SC) speaks during a news conference hosted by members of the Congressional Ukraine Caucus at the Capitol on February 24, 2025 in Washington, DC. (Getty Images)
23
July 2025
In-Person Event | Hudson Institute
Designating the Polisario Front: A Conversation with Rep. Joe Wilson

Michael Doran, director of Hudson’s Center for Peace and Security in the Middle East, will host Congressman Joe Wilson (R-SC) for a discussion on the strategic benefits of designating the Polisario Front as a foreign terrorist organization (FTO).

U.S. Rep. Joe Wilson (R-SC) speaks during a news conference hosted by members of the Congressional Ukraine Caucus at the Capitol on February 24, 2025 in Washington, DC. (Getty Images)
Featured Speakers:
Michael Doran
Congressman Joe Wilson
21
July 2025
Past Event
Building a Flexible Force: Modular Weapons and the Future of Defense
Featured Speakers:
Angel Crespo
Ben Nicholson
Eric Hostetler
Colonel (Ret.) Tim Fuhrman
Gordon LoPresti
Moderators:
Bryan Clark
Nadia Schadlow
DVIDS
21
July 2025
Past Event
Building a Flexible Force: Modular Weapons and the Future of Defense

Senior Fellows Bryan Clark and Nadia Schadlow will host military and industry experts to discuss this new approach to weapon development and the DoD’s progress in fielding adaptable, scalable weapons systems.

DVIDS
Featured Speakers:
Angel Crespo
Ben Nicholson
Eric Hostetler
Colonel (Ret.) Tim Fuhrman
Gordon LoPresti
Moderators:
Bryan Clark
Nadia Schadlow
21
July 2025
Past Event
Tokyo as a Window for Global Japan: A Conversation with Governor Yuriko Koike
Featured Speakers:
Yuriko Koike
Kenneth R. Weinstein
Governor of Tokyo Yuriko Koike waves during an election campaign event in Tokyo on July 6, 2024. (Getty Images)
21
July 2025
Past Event
Tokyo as a Window for Global Japan: A Conversation with Governor Yuriko Koike

Governor Koike will sit down for a fireside chat with Japan Chair Kenneth R. Weinstein.

Governor of Tokyo Yuriko Koike waves during an election campaign event in Tokyo on July 6, 2024. (Getty Images)
Featured Speakers:
Yuriko Koike
Kenneth R. Weinstein