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Lower-Calorie Foods and Beverages Fuel Growth at Healthy Weight Commitment Foundation Companies

Lower-Calorie Foods and Beverages Fuel Growth at Healthy Weight Commitment Foundation Companies

Hank Cardello & Jeffrey Wolfson

This newest study takes a second look at whether the Healthy Weight Commitment Foundation member companies are continuing to make progress in increasing the sales and availability of lower-calorie items, and how that trend is influencing total company sales and other success metrics.

Increasing sales of lower-calorie products— in absolute terms and relative to higher-calorie products—is an indicator that companies are shifting their product portfolios toward foods and beverages containing fewer calories.

Click here to read the report.

Click here to view the presentation.

Click here to read the press release.

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