Skip to main content
Lower-Calorie Foods and Beverages Fuel Growth at Healthy Weight Commitment Foundation Companies

Lower-Calorie Foods and Beverages Fuel Growth at Healthy Weight Commitment Foundation Companies

Hank Cardello & Jeffrey Wolfson

This newest study takes a second look at whether the Healthy Weight Commitment Foundation member companies are continuing to make progress in increasing the sales and availability of lower-calorie items, and how that trend is influencing total company sales and other success metrics.

Increasing sales of lower-calorie products— in absolute terms and relative to higher-calorie products—is an indicator that companies are shifting their product portfolios toward foods and beverages containing fewer calories.

Click here to read the report.

Click here to view the presentation.

Click here to read the press release.

Related Articles

Kraft Heinz Just Cut The Cheese: 3 Ways It Can Make A Comeback

Hank Cardello

A year ago March I wrote in Forbes that Kraft Heinz wasn’t cutting the mustard after focusing on cost cutting and having to take write-downs on its Kr...

Continue Reading

COVID-19 Proves How Dangerously We Misjudged China

Seth Cropsey

COVID-19 has demonstrated how poorly the Western political establishment interpreted Chinese intentions. Gone is the economic-political optimism that ...

Continue Reading

How A Libertarian Is Tackling Obesity And Why Big Food Should Worry

Hank Cardello

Boris Johnson’s junk food bans could tempt U.S. policymakers to get tough...

Continue Reading