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How Do You Sell Healthy?

Hank Cardello

Five years ago, it was unusual to see fresh fruit in a convenience store. Today, it’s unusual to not see bananas and other healthy items in stores. What is the reason for the shift, and what is the profile of the consumer demanding better-for-you options in convenience stores?

Click here to listen to the interview with Hudson Institute’s Hank Cardello, Jeff Lenard, VP of Strategic Industry Initiatives, NACS, and John Eichberger, Executive Director, Fuels Institute.

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