13
October 2011
Past Event
Better-For-You Foods: It's Just Good Business

Better-For-You Foods: It's Just Good Business

Past Event
Hudson Institute, Washington, D.C. Headquarters
October 13, 2011
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13
October 2011
Past Event

1015 15th Street, N.W., 6th Floor
Washington, DC 20005

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Speakers:
John P. Walters,

Hudson Institute Chief Operating Officer and Executive Vice President

Hank Cardello, MBA,

Hudson Senior Fellow and Director, Obesity Solutions Initiative

James S. Marks, M.D., M.P.H.,

Senior Vice President and Director, Health Group, Robert Wood Johnson Foundation

Susan J. Crockett, PhD, RD, FADA,

Vice President, Health & Nutrition, General Mills

Richard Klauser, MBA,

Head of Marketing, Nestlé Infant Nutrition

Laura Berry, M.S., MBA,

Executive Director, Interfaith Center on Corporate Responsibility

Hudson Institute released a new report examining efforts by the food and beverage industry to sell better-for-you products and what impact those efforts have had on major consumer packaged goods companies' bottom lines. This report was produced by the Obesity Solutions Initiative of the Hudson Institute, with funding from the Robert Wood Johnson Foundation.

Among the topics discussed:

Can selling better-for-you foods be better for corporate bottom lines?
Can shareholders benefit when better-for-you products are emphasized?
Can the same strategies be used to improve public health and help the food and beverage industry achieve its business goals?

Further Reading

Hank Cardello, Better-For-You-Foods: It's Just Good Business, (Hudson Institute, Obesity Solutions Initiative, October 2011)

To learn more about the Obesity Solutions Initative, please visit www.obesity-solutions.org

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