Hudson Institute released a new report examining efforts by the food and beverage industry to sell better-for-you products and what impact those efforts have had on major consumer packaged goods companies’ bottom lines. This report was produced by the Obesity Solutions Initiative of the Hudson Institute, with funding from the Robert Wood Johnson Foundation.
Among the topics discussed:
Can selling better-for-you foods be better for corporate bottom lines?
Can shareholders benefit when better-for-you products are emphasized?
Can the same strategies be used to improve public health and help the food and beverage industry achieve its business goals?
Hank Cardello, Better-For-You-Foods: It’s Just Good Business, (Hudson Institute, Obesity Solutions Initiative, October 2011)
To learn more about the Obesity Solutions Initative, please visit www.obesity-solutions.org