Five years ago, it was unusual to see fresh fruit in a convenience store. Today, it’s unusual to not see bananas and other healthy items in stores. What is the reason for the shift, and what is the profile of the consumer demanding better-for-you options in convenience stores?

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Ceremonial soldiers parade during the 79th anniversary of the Victory Day in Red Square in Moscow, Russia, on May 9, 2024. (Sefa Karacan via Getty Images)