Skip to main content
Health & Wellness Trends and Strategies for the Convenience Store Sector
(DAJ/Getty Images)

Health & Wellness Trends and Strategies for the Convenience Store Sector

Hank Cardello & Steve French

Key highlights

  • The “health tide” is rising across all segments of the American population and the convenience store sector is poised to capture an open opportunity among consumers seeking healthier and convenient products
  • C-store executives should place focus on two primary consumer segments – their traditional core consumer and the growing better-for-you segment characterized as “Fence Sitters”
  • By focusing on products and messaging that meet their needs for healthier products – on-the-go, breakfast and kid targeted convenience – c-stores can drive significant, new growth in the category

Click here to view their presentation at the 2015 Convenience Store Convention.

View PDF

Related Articles

The 3 Horsemen of the (Food) Apocalypse Are Here - How Industry Can Respond

Hank Cardello

Last week titans of industry, heads of state and other influencers gathered in Davos, Switzerland for their annual convocation to address the world’...

Continue Reading

Carmakers Got Religion On How To Innovate. Can Big Food Follow?

Hank Cardello

I’ve got a suggestion for the food industry: start turbo-charging your R&D to develop more products that are healthy, convenient and appealing — for t...

Continue Reading

Driving Growth and Innovation in the Food Industry: Lessons from the Automobile Industry’s CAFE Standards

Hank Cardello

Poor dietary patterns are the leading cause of noncommunicable disease in the U.S., and they are creating a significant burden on the economy and on q...

Continue Reading