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US President Donald Trump reacts after signing executive orders imposing tariffs on imported goods in the Rose Garden at the White House on April 2, 2025, in Washington, DC. (Andrew Harnik via Getty Images)
Managing Partner & Co-Owner, NMI
Steve French is Managing Partner and Co-Owner at NMI, a leading strategic consultancy and market research firm specializing in health, wellness and sustainability. He has over 30 years of strategic marketing expertise and has held executive-level positions with PepsiCo, Mars and Marriott. At NMI, he has pioneered a range of global consumer research databases and segmentation models, is a frequent speaker at many industry events and conferences, is regularly utilized by domestic and global media, and an accomplished author of over 100 published articles and research reports.