Skip to main content
How Supermarkets Are Shaping Up and Growing Their Lower-Calorie Products
(MyLoupe/UIG via Getty Images)

How Supermarkets Are Shaping Up and Growing Their Lower-Calorie Products

Hank Cardello & Jeffrey Wolfson

Report Highlights

  • Supermarket sales of lower-calorie foods and beverages are growing faster than higher-calorie options.
  • Lower-calorie product sales in supermarkets command a higher percentage of total sales than they do for either consumer packaged goods companies or restaurant chains.
  • However, lower-calorie products in supermarkets are not driving growth as robustly as for packaged goods companies and restaurant chains.
  • Despite growing faster than higher-calorie items, lower-calorie product share of total sales underperforms in food deserts compared to supermarkets located outside food deserts.
  • Higher-calorie versions make up the overwhelming proportion of sales of products contributing the most calories to children and adolescents and are growing at a faster clip.
  • Private label food and beverage products are making significant inroads in driving lower-calorie sales growth.

View PDF

Related Articles

Three Ways To Fix The Meat Industry’s Empathy Problem

Hank Cardello

Like many of its beleaguered workers — almost 27,000 of whom have tested positive for Covid-19 — the American meatpacking megalopolis is showing up fo...

Continue Reading

Three Ways Food Companies Can Succeed In The New Normal

Hank Cardello

As the Covid-19 pandemic appears to ebb in many areas of the world, governments, businesses and consumers are grappling with how quickly they can retu...

Continue Reading

Three Changes Big Food Must Make In Wake Of Coronavirus Perfect Storm

Hank Cardello

We are all familiar by now with the food industry’s tribulations during the coronavirus crisis. Restaurants are shut down except for drive-thru wind...

Continue Reading