- Supermarket sales of lower-calorie foods and beverages are growing faster than higher-calorie options.
- Lower-calorie product sales in supermarkets command a higher percentage of total sales than they do for either consumer packaged goods companies or restaurant chains.
- However, lower-calorie products in supermarkets are not driving growth as robustly as for packaged goods companies and restaurant chains.
- Despite growing faster than higher-calorie items, lower-calorie product share of total sales underperforms in food deserts compared to supermarkets located outside food deserts.
- Higher-calorie versions make up the overwhelming proportion of sales of products contributing the most calories to children and adolescents and are growing at a faster clip.
- Private label food and beverage products are making significant inroads in driving lower-calorie sales growth.