Skip to main content

Is a Ban on Large Sodas the Answer to Obesity?

Hank Cardello

While I applaud efforts to ameliorate staggering obesity levels among those most vulnerable, I dissent on the solutions. Virtually every proposal has been intended to scapegoat the trillion-dollar food industry. Missing are calls to engage the food and beverage behemoths.

The real enemy remains the entrenched positions taken by public health regulators and food marketers. To break the logjam, governments must consider a different tactic: offering industry “carrots” instead of “sticks.” This can come in the form of tax incentives in exchange for unloading fewer calories on the consuming public.

Embracing the industry heavyweights will go a long way to accelerating progress. Without their involvement, we may very well lose yet another generation of children to obesity.

Related Articles

Kraft Heinz Just Cut The Cheese: 3 Ways It Can Make A Comeback

Hank Cardello

A year ago March I wrote in Forbes that Kraft Heinz wasn’t cutting the mustard after focusing on cost cutting and having to take write-downs on its Kr...

Continue Reading

How A Libertarian Is Tackling Obesity And Why Big Food Should Worry

Hank Cardello

Boris Johnson’s junk food bans could tempt U.S. policymakers to get tough...

Continue Reading

From Soap To Social Revolutionary: How P&G Tackled Covid-19

Hank Cardello

“Confessions of a P&G Brand Manager,” a classic article published in July 1978 in Media Decisions magazine, described Procter & Gamble as “that ...

Continue Reading