Skip to main content

Is a Ban on Large Sodas the Answer to Obesity?

Hank Cardello

While I applaud efforts to ameliorate staggering obesity levels among those most vulnerable, I dissent on the solutions. Virtually every proposal has been intended to scapegoat the trillion-dollar food industry. Missing are calls to engage the food and beverage behemoths.

The real enemy remains the entrenched positions taken by public health regulators and food marketers. To break the logjam, governments must consider a different tactic: offering industry “carrots” instead of “sticks.” This can come in the form of tax incentives in exchange for unloading fewer calories on the consuming public.

Embracing the industry heavyweights will go a long way to accelerating progress. Without their involvement, we may very well lose yet another generation of children to obesity.

Related Articles

Restaurants Have Gotten A Hall Pass On Obesity, And It Must End

Hank Cardello

The restaurant and food service sectors are perhaps the most important “missing links” in the fight to reverse obesity....

Continue Reading

Hudson Institute’s Food Policy Center Releases New Study on Links between Body Mass Index and Consumer Behavior and Attitudes

Hudson Institute

Study examines why public health has failed to reverse obesity; calls out industry sectors needing to reduce calories ...

Continue Reading

Why They Buy: Fighting Obesity Through Consumer Marketing Research

Hank Cardello

Adult obesity rates now exceed 35% in five states and 30% in 25 states...

View PDF